*Disclaimer* Most of this text is my own thoughts and opinions on the questions below in correlation to a Cross-Media assignment. These statements are not necessarily based on fact or with a study behind them. So take it for what it is. :P *End of disclaimer*
- In your words what is the media industry based on your thoughts, the reading, the videos?
- What do you think are the key challenges to be faced for media companies in the future?
- How will you go about learning about these challenges?
- What are your expectations for the course and program connected to the above?
400-800 words
Image source: https://ec.europa.eu/digital-agenda/en/eu-media-futures-forum
1. In your words what is the media industry based on your thoughts, the reading, the videos?
The books way of describing the concept of media is by describing it's relationship with people, companies and their purposes. Stating that very few media-distributors actually create their own content and in result only responsible for the distribution of the media itself (i.e. creating a platform for where it can be shown).I would describe the concept of media as a method of how people can spread information between each other. If this information happens to be educational, fictional or for entertainment (or a combination of the three) doesn’t really matter. What does matter is how it's being spread. How the industry convey the message. Books example being through modern music, film, books, yellow press newspapers that are being measured by the "reach" of how it spreads to people (i.e. how people can get in contact with it).
I would argue that how we choose to digest news, is a generational thing. From experience I've noticed that younger people prefer getting their news from the internet (i.e. sites like Reddit, twitter or YouTube). And before internet took off, and to some degree now, TV. Before television we had newspapers. Do note that I'm not implying that one is "better" or "more/less accurate" then another but instead a substitute for each other for individual people. It's important for people/generations to have "their thing" so adapting to the "new thing" makes perfect sense. What all the different news outlets all have in common though, is that they are all, more or less, second hand news from other sources. And the media that actually reaches us are media that is already highly curated. Based on the concept of trying to target a wider/broader audience (increase the reach). (284 words)
2. What do you think are the key challenges to be faced for media companies in the future?
"Almost all media businesses
face five main challenges: continually developing new content offerings, addressing
a triple market interface, coping with volatility, dealing with multiple local,
rather than international, markets and balancing economic with more social
objectives." (2009, p. 3)
I'd say that medias biggest problem is that "it has to be entertaining" and that it takes place in a world where that isn't necessarily possible. Everyday can't be a highlight, cause then everything highlighted becomes normal. A challenge would be to create a business model that could be self sustain, un-bies to it's publisher/writer/creator (and so in extension have a broader field of view) that at the same time can compete in quality with the mass-amount of everyday user created content.
The book brings up a interesting point in that with the accessibility of user generated content then the demand of the people in the industry increases and they have to produce content, and wishfully free content non-there-less (ad-based), that can challenge the user generated content. (166 words)
(2009, p. 10)
3. How will you go about learning about these challenges?
To learn more about the challenges themselves I would either read up more about them, or discuss them with other peers or people already in the industry that are already dealing with them. Cause even if someone might not act after their own believes then they might have the experience to make a proper theory/solution that actually could work or act as a substitute. But that would probably require a lot of field studies and tests for a proper result.If there were to be an definitive answer to the problem then I'm guessing it would've been solved by now. But until that solving then I'm going to (attempt to) follow multiple media sources to try to get a more broaden perspective. Might even look into the one suggested in Link 2; where they mentioned the site: "http://newsmix.me/". But then again, I'm still in the trap of following someone else curated data. Unless I ACTUALLY witness or take part of a "news worthy event" then I don't see myself getting out of the loop of curated content and by extension have an answer to how to overcome the challenges themselves. (190 words)
(Just gonna shamelessly throw in a quote from the philosopher George Santayana cause I find it relevant; "Those who do not know history's mistakes are doomed to repeat them").
4. What are your expectations for the course and program connected to the above?
My expectation of the program is to help me broaden my own horizons in cross-media, and to increase my understanding of the different fields of expertise. By extension this would also help me work more fluently across the different fields and with different people with different backgrounds (both culture wise but also based on in what area they've studied in). Oh and maybe get the possibility to meet people from the industry, and tie-in work connections that way. (78 words)
(Total: 718 words)
- Aris, Annet (2009). Managing media companies: harnessing creative values. 2. ed. Chichester: Wiley
Inga kommentarer:
Skicka en kommentar